Our Team
Our core team is small, but highly effective. Peacock Sinning places great value in strategic creative partnerships to serve our diverse client base. After all, technical clients have unique needs that sometimes require a special touch. Our account managers carefully assemble the right team based on the client’s needs, ensuring that creative products remain fresh and come at an appropriate value.
Michelle Sinning
Principal – Throughout her 25-year career, Michelle Sinning has led communications initiatives in a broad range of industries but has primarily focused on technical industries including construction, real estate, land use, water & energy infrastructure, transportation, healthcare and others. For much of her career, Michelle oversaw integrated communications efforts at top public relations and advertising firms in Southern California and the Midwest before forming Sinning Communications in 2011, then ultimately joined forces with Sarah Peacock Gohde in 2017 to launch PSPR.
Sarah Peacock
Principal – Sarah oversees public information campaigns for large-scale transportation and infrastructure projects. She has a wealth of experience in managing communications strategies for issues impacting communities. Sarah served as Vice Chair elect for the American Association of State Highway and Transportation Officials, and was an active member of the National Transportation Public Affairs Working Committee. She graduated from Southern Methodist University with a Bachelor of Fine Arts degree.
Tim Scerba
Senior Consultant – Tim Scerba is a recognized international strategic corporate and marketing communications expert. His areas of expertise include reputation, crisis and issues management, financial/investor relations, change management, community relations, and corporate branding and imaging in both consumer and business-to-business situations. Tim has held senior positions with leading international communications and public relations agencies including Burson-Marsteller, Edelman, Hill & Knowlton, Rogers & Cowan/Weber Shandwick, and The Rowland Company.
Taraneh Arhamsadr
Account Director – Taraneh comes to PSPR with over a decade of diverse experience in communications, media relations, and outreach, focused primarily on environmental and social issues and public works projects. She earned her B.A. in Environmental Studies from the University of California, Irvine and her Master’s degree in Public Administration with a focus on Environmental Policy from San Francisco State University. Taraneh is based in Northern California.
Barb Eljenholm, AICP, LEED AP BD+C, SITES AP
Senior Consultant – Throughout her 35-year career, Barb Eljenholm has led and been involved in communication and outreach programs for a wide range of projects focused on transportation, water resources and the environment. Her extensive experience ranges from local CEQA/NEPA public outreach and Sustainable SITES Initiative public engagement to facilitating Caltrans Statewide collaborative initiatives, national facilitation efforts for the American Association of State Highway and Transportation Officials (AASHTO) and National Forums for the National Council of Examiners for Engineering and Surveying (NCEES) and the National Society of Professional Surveyors (NSPS).
Eric Carlisle
Creative Director – Eric has a long history in creating innovative, award-winning work for clients such as Oakley, Disney Sports Incorporated, The Mighty Ducks of Anaheim, Tejon Ranch Company, Lennar, The Planning Center, Brookfield Homes, Mitsubishi Motors, Nissan Motors, Beckman Medical, Irvine Company, Koll Companies, Newhall Ranch Company and the Bixby Ranch Company and many more. When he isn’t dishing up creative solutions for PSPR’s building and infrastructure clients, he serves his own client base through EMC Designs.
Lisa Carpenter
Lisa Carpenter is a trained coach, mediator and facilitator with 20 years experience managing and supporting consulting projects in large and small organizations. She uses her exceptionally strong interpersonal, mediation and facilitation skills to identify and value the tensions among competing demands and multiple goals—to create breakthroughs with her clients. Lisa’s prior professional experience included nearly 20 years in the engineering industry managing and supporting the identification and planning of infrastructure development projects for one of the nation’s leading engineering firms.
The Bench
Peacock Sinning works with a diverse group of consultants including creative directors, graphic designers, illustrators, copywriters, public relations and outreach professionals, web programmers, videographers, photographers, SEO consultants, and much more.